The Problem:
Renewable energy projects like wind farms are essential for climate goals. But communities often resist when projects affect their landscapes, livelihoods, or cultural values.
The Opportunity with AI:
AI optimization models identified ideal locations for wind turbines based on efficiency, cost, and environmental factors. The data showed where projects could maximize energy output.
The Human-Centered Design Twist:
Rather than making decisions behind closed doors, the team ran community workshops supported by AI simulations. Residents could see:
- Visualizations of how turbines would look from their homes.
- Predicted noise levels and environmental impacts.
- Local job opportunities created by the project.
The Result:
The process shifted from “deciding for” communities to “deciding with” them. AI gave the technical insights, while design practices made space for dialogue, trust, and shared decision-making.
Takeaway:
Sustainability isn’t just about building greener infrastructure. It’s about building it with people, not just around them.
3.6 Insights 